PORTLAND, Ore. — Running field trips to local farms allows Food Front Cooperative Grocery here to fulfill two of its missions: To help create community and educate its members. But they also create store loyalty, boost sales and give staff insight into the origin of the food they are selling, said Tom Mattox, community outreach and marketing director. “We try to connect our customers a little more closely with the people who grow the food they eat,” he said. “People are looking to put a ...

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