Although many shoppers are coping with the recession by cutting back on discretionary purchases, floral departments should keep in mind that not all of their shoppers are hurting right now. Many may still be expecting premium bouquets for their floral occasions, and retailers should be careful not to focus so closely on price that they lose sight of those premium shoppers. At St. Louis-based Schnuck Markets, sales of $6.99 bouquets increased significantly last year — a trend that floral ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.