ANAHEIM, Calif. — Facing tight household budgets, shoppers are trimming back their discretionary purchases, but by knowing their customers and strengthening relationships with their suppliers, supermarket floral departments can still find ways to succeed in this difficult climate, industry experts agreed. “The economy has affected floral … I think nationwide. We've all taken a hit because it's a non-necessity,” said Michael Schrader, director of floral for Schnuck Markets, St. Louis. ...

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