Ugli fruit, antique tractors, day-long demos, in-store classes as well as Meet-the-Farmer Days all play a role in entertaining and educating customers. Banners fly, with messages like “Melon Road Show,” “Produce University,” “Power of the Peach” and “Texas Expo.” Years ago, it was difficult to find an employee in the produce aisle, but that was then. Now, associates and managers are there, adding pizzazz, and often appealing to customers’ ...

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