WORKSHOP SERIES I
FRIDAY, OCT. 24, 2:45-4 P.M.
Managing Generation “Why”:
Harnessing the Talents and Skills of the Next Generation
Discover how to motivate and manage this new workforce of 70 million called “Generation Y.”
CINDY SEEL, executive director, PMA Foundation for Industry Talent
MARK MURPHY, founder and chief executive officer, Leadership IQ
Produce Managers Panel:
What Are Customers Really Thinking?
Join retail expert Harold Lloyd and a panel of produce managers as they discuss the consumer behavior they see every day on the front lines.
ANTHONY BARBIERI, chairman, Fresh Summit Marketing Committee, and director, produce and floral, Acme Markets
HAROLD LLOYD, Harold Lloyd Presents
ROBERT DIMAGGIO, produce manager, D'Agostino Supermarkets
QUINTON NEELY, produce manager, Hen House Market
BRETT WARFIELD, produce manager, Save Mart Supermarkets
Raise the DataBar
Discover the many benefits of DataBar technology, including increased efficiency, raised productivity and improved accuracy.
TIM RILEY, senior vice president, Giumarra Cos.
PAUL STUART, senior produce category merchant, Wegmans
SUZANNE WOLTER, director of marketing, Rainier Fruit Co.
The Global Economy and the Produce Industry:
A Micro View
Hear a detailed view of three emerging economic trends that will have the greatest impact on the produce industry worldwide.
DEBORAH PERKINS, managing director, Food & Agribusiness Research and Advisory, Rabobank International
What's Hot With COOL?
Find out the very latest on the new country-of-origin labeling legislation from a panel of experts, including USDA officials.
KATHY MEANS, vice president, Government Relations and Public Affairs, PMA
LLOYD DAY, administrator, USDA/Agricultural Marketing Service
MICHAEL O'BRIEN, vice president, produce and floral, Schnuck Markets
TOM DEARDORFF, president, Deardorff-Jackson Co.
Floral Solutions Workshop
A look at European floral trends, including new products, innovative merchandising techniques and new packaging ideas.
JOE MISKIMINS, floral director, the Kroger Co.
LAURA KUY, managing director, Laura Kuy Designer Florists
CINDY HANAUER, director of floral operations, Winn-Dixie Stores
ROBERT DEBELLIS, AIFD lead designer, World Class Flowers
WORKSHOP SERIES II
SATURDAY, OCT. 25, 9:35-10:50 A.M.
Am I the Leader I Need to Be?
Through discussion, examples and exercises, learn proven techniques to develop your leadership skills.
HAROLD LLOYD, Harold Lloyd Presents
Creating Sales by Motivating Floral Consumers
Steve Lutz of The Perishables Group, a research consultancy, moderates a live consumer panel to discuss factors that motivate shoppers to buy floral products.
WILLIAM BYLAND JR., vice president, Micky's Minis Flora Express
STEVE LUTZ, executive vice president, The Perishables Group
Finding Your Place in Whole Chain Traceability
The entire produce supply chain will be affected by new initiatives to achieve whole chain traceability. Find out next steps, when they will be implemented, and what the industry expects of your company.
CATHY GREEN, chief operating officer, Food Lion
DOUG GRANT, chief operating officer, The Oppenheimer Group
ALAN NEWTON, vice president of information services, Duda Farm Fresh Foods
Food Safety + Risk Management = Profitability
This topical workshop examines food safety programs not just as a social responsibility, but as a critical risk assessment/risk management tool.
BOB WHITAKER, Ph.D., chief science officer, PMA
DEVON ZAGORY, Ph.D., senior vice president, food safety and quality programs, NSF Davis Fresh
Hold On for an Economic Roller-Coaster Ride
Learn how fluctuations in the economy affect consumer spending, particularly produce purchases and what you might need to do differently.
LARRY OTTO, vice president, marketing and business development, L&M Cos.
KEVIN COUPE, founder, Morningnewsbeat
Packaging With Impact
A panel of packaging experts from across the supply chain discuss the features of exceptional produce and floral packaging.
ROBERT VERLOOP, vice president of marketing, Naturipe Farms
LEONARD BATTI, managing and senior partner, MIXTEC Group
SHANNON BOASE, founder and president, Earthcycle Packaging
ODONNA MATHEWS, president, Odonna Mathews Consulting
DAVID RIESER, general manager, Georgia-Pacific
WORKSHOP SERIES III SUNDAY,
OCT. 26, 9:15-10:45 A.M.
Strategic Planning Made Simple With Julie Krivanek
Join expert Julie Krivanek as she presents real-life scenarios and offers concrete strategic planning solutions in this interactive session.
JULIE KRIVANEK, president, Krivanek Consulting
Food Safety: Keeping Your Business Healthy
This panel discussion will review the latest regulatory updates and initiatives and look at food safety from an ROI perspective.
BOB WHITAKER, Ph.D., chief science officer,
PMA BONNIE FERNANDEZ, executive director, Center for Produce Safety
TOM O'BRIEN, agriculture and government affairs specialist, O'Brien DC
Saving Dollars and Making Sense of Sustainability
Learn what “sustainability” means within the produce industry, and how PMA can help you combine sustainability with profitability.
KATHY MEANS, vice president, government relations and public affairs,
PMA DAVE CORSI, vice president, produce and floral operations, Wegmans
ROGER PEPPERL, marketing director, Stemilt Growers
MARTY ORDMAN, marketing director, Dole Food Co.
CRAIG WATSON, vice president, quality assurance and agricultural sustainability, Sysco Corp.
Telling Your Story to Drive Sales and Generate Profits
Learn the steps to creating and disseminating a story that can build customer loyalty and turn your product into an effective marketing and sales tool.
LORNA CHRISTIE, senior vice president, industry products and services,
PMA SAMANTHA CABALUNA, director of communications, Earthbound Farm/Natural Selection Foods
JAN DELYSER, vice president of marketing, California Avocado Commission
The Global Economy and Your Bottom Line —A Macro View
Jeffery Rosensweig of the Global Perspectives Program at Emory University analyzes the current state of the global economy, and how world economic conditions affect your business.
DANIE KIEVIET, general manager, Global Sourcing Fresh World
JEFF ROSENSWEIG, Ph.D., director of Global Perspective Programs, Emory University