Carefully selected gifts make Kowalski's floral department a hit during the holidays
Kowalski's takes gifts in floral seriously. Indeed, officials said high-quality gifts, carefully chosen, have made their floral departments a hallmark, and a destination. Sales of gifts top sales of floral items, not just during the holidays, but year-round. “Gifts make up nearly 60% of our floral/gift department's sales,” said Mark Wachter, lead organizer of floral and gifts for Kowalski's Markets. Wachter acknowledges that that ratio of gift sales to floral sales is unusual for a ...
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