Produce departments have been hit with volume declines, but several strategies are still working to boost sales
With so many shoppers looking to save money wherever they can, produce departments are stepping up their efforts to emphasize fresh fruits and vegetables as a good value. Unfortunately, many consumers still view the category as pricey, a view that produce department managers are going to have to fight in order to increase sales while the recession drags on. “Consumers have a misconception that produce is expensive,” noted Julia Stewart, spokeswoman for the Produce Marketing Association, ...
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