This holiday season in-store floral departments will be offering promotions that mirror customers' holiday traditions. A crossover plant, poinsettias remain the most important and traditional Christmas floral product. Last year, poinsettia sales represented 41% of total Christmas sales and 9% of Thanksgiving sales, according to the Produce Marketing Association's 2009 Thanksgiving and Christmas Floral Market Watch reports. “It is the plant, it is the item that defines ...

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