Bert and Ernie and Dora the Explorer are drawing children's attention in the produce aisle as industry groups seal licensing agreements and retailers jump on board. Imagine showing Sesame Street's Oscar the Grouch hungrily eating a Granny Smith apple? Doesn't everybody know a message from these characters carries more weight than anything mom or dad could say? Well, growers and industry groups, like manufacturers before them, have seized the opportunity. “I hear kids saying, ‘Hey, there's ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.