Kings Food Markets said its annual “24 Hour Just Picked Promise” program offering locally grown produce within 24 hours of being picked will launch this week.

“At Kings, we are constantly pushing the boundaries on behalf of our customers, and through our 24 Hour Just Picked Promise, we are able to redefine freshness. All summer long, shoppers looking for the crispness, taste and nutrition that only comes from locally grown, fresh produce can come to Kings and look for our 24 Hour Just Picked Promise seal. They can know those fruits, vegetables and herbs were hand-picked on a local farm less than 24 hours ago. It’s a commitment to local farmers, quality and freshness you can’t get anywhere else,” Judy Spires, president and CEO of Kings Food Markets, said in a statement.


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A network of more than 25 regional farmers throughout New Jersey and Connecticut are participating in the program, which was developed in partnership with Massachusetts-based Red Tomato, a non-profit organization committed to better connecting farmers and consumers. This is the third year that Kings has run the "24Hour" campaign.

“We’re very proud to be able to deliver produce this fresh, from farms in our communities, to our stores and, ultimately, our shoppers,” said Paul Kneeland, VP of produce, meat, seafood and floral for Kings. “It’s the only program of its kind, and now, when our shoppers are picking up their fresh seafood, favorite cut of meat or a new cheese to bring to a party, they can also get the same freshness that’s offered at a farm stand right in Kings’ produce department – making all those summer flavors really come alive.”

Kings said items available at each store will vary daily; although, customers can expect to find such summer staples as arugula, basil, cilantro, mint, blueberries, cucumbers, kale and tomatoes. Customers can visit the Kings website to get updates.

The program will run in all Kings stores beginning Friday through Labor Day, with the exception of Kings Old Greenwich, Conn. store, which will start in mid-June.

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