INDIANAPOLIS — The Kroger Co.'s Central Division here has recognized Frieda’s wholesale produce, Los Alamitos, Calif., as Vendor of the Year for Produce Merchandising. At a recent ceremony here, Frieda’s was recognized for its partnership, commitment and innovation, with an emphasis on the successful Frieda’s Produce University promotion held in all 147 Kroger Central stores last fall. The two-part promotion began with an in-depth produce manager training ...

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