With their marketing prowess, supermarkets have been able to tweak the definition of farmers' markets to their advantage. Some source product directly from local vendors and merchandise it in the store with call-out signage and lots of promotion; others might invite the farmers to bring their own harvests to a store parking lot for a one-day, meet-and-greet blowout. Still others use a store as a distribution point for a community supported agriculture, or CSA, group. No one is complaining ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.