Crispy Swiss chard, a long expanse of brightly colored apples, black mission figs — all organic — set the stage at A Matter of Health. The family-owned natural foods store opened earlier this month in Nanuet, N.Y., just a fraction of a mile from high-traffic Stop & Shop and Pathmark stores. The new market's colorful displays may stand out, but its retail prices don't. Indeed, most of the prices look to be in line — or nearly so — with those in the organic section at nearby ...

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