ATLANTA — The “stars are lining up for produce” and both growers and retailers may be entering an extended period of opportunity to build fruit and vegetable sales if they focus on flavor and enhance their marketing efforts, Bryan Silbermann, president and chief executive officer of the Produce Marketing Association, said during his keynote address here at the annual PMA Fresh Summit International Convention and Exposition. “We have arrived at the intersection ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.