The organic produce category has continued to exceed expectations during the recession, posting double-digit growth
When times get tough, it always helps to have a loyal fan base. The organic produce category is a case in point. Despite usually being a little more expensive than conventional produce, despite naysayers who continue to claim that organic consumers are receiving no added benefit for their extra money, and despite the pressures of a bad economy that has had most shoppers tightening their belts, dollar sales of organic produce grew more than 12% in 2009, according to the 2010 Organic Industry ...
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