Gerrit Van Der Merwe (right), chairman of the Western Cape Citrus Producers Forum, offers an orange to a customer at Food Emporium's Bridgemarket location in Manhattan, New York City. Van Der Merwe was sampling products and talking to customers as part of an in-store demonstration of Fair Trade Fruit from his South African farm. The WCCPF is a consortium of some 350 growers approved to export citrus to the U.S.

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