Pack It Up: Study Shows Consumer Preferences for Packaged Produce

When it comes to buying produce in packages rather than bulk, for many consumers the decision is about convenience and food safety — it’s easier to pick up a pre-selected portion in a bag or plastic container than to sift through a mountain of apples, for example, and the outer wrapping usually means fewer hands have touched the product. But new considerations about the make-up of the packaging itself also may drive consumer choices in the produce department. A recent study ...