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Capturing shopper interest and confidence doesn't have to start in-store. Simple steps such as planting flowers and placing planters in parking lots and in front of stores could draw more consumers, make a better shopping experience, and show off gardening supplies, experts say.
While research points to the economic, social, and psychological benefits of plantings, a lot of people still don't do it, according to Marvin Miller, president of the board of the nonprofit America in Bloom, which encourages communities to promote the use of flowers, plants, and trees.
