PMA and Sesame Workshop on Monday announced a new initiative to give retailers free marketing tools to encourage children and their families to eat more fresh produce. CONNECT WITH SN ON TWITTER Follow @SN_News for updates throughout the day. Called Eat Brighter!, the initiative uses Sesame Street characters in a marketing program geared to children ages 2 to 5, said a PMA press release. Retailers and suppliers of fresh produce can obtain the free toolkit that includes several ...

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