Just because most Americans eat barely half the recommended daily amount of fruits and vegetables doesn't mean they don't want to eat more. According to a recent study by the U.S. Department of Agriculture, one of the biggest barriers standing in the way is price. Researchers found that when a 10% discount was extended to low-income consumers who eat even less produce than the average consumer consumption
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Just because most Americans eat barely half the recommended daily amount of fruits and vegetables doesn't mean they don't want to eat more. According to a recent study by the U.S. Department of Agriculture, one of the biggest barriers standing in the way is price. Researchers found that when a 10% discount was extended to low-income consumers — who eat even less produce than the average consumer — consumption increased by up to 5%. Government assistance programs are the most direct way to address this issue, the study's authors noted, but supermarkets, with their variety of fresh fruits and vegetables and the ability to offer coupons and price discounts, have an important role to play as well.
