Just because most Americans eat barely half the recommended daily amount of fruits and vegetables doesn't mean they don't want to eat more. According to a recent study by the U.S. Department of Agriculture, one of the biggest barriers standing in the way is price. Researchers found that when a 10% discount was extended to low-income consumers — who eat even less produce than the average consumer — consumption increased by up to 5%. Government assistance programs are the most direct way to ...

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