Supermarket floral departments face the budding economy with growing sales and innovative consumer outreach
As the country inches out of the recession, supermarket floral sales are starting to increase, and many floral departments are breathing a collective sigh of relief. In fact, 63% of the retailers who responded to the most recent Produce Marketing Association's Holiday Floral Market Watch reported sales had increased for Thanksgiving 2010. The year before only 48% of retailers reported increased Thanksgiving sales. The increase in sales has made retailers and suppliers less concerned about ...
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