In anticipation of the Produce Marketing Association's October Fresh Summit, SN takes a look at leading trends in produce, such as CSAs, seasonal merchandising and kids marketing
In anticipation of the Produce Marketing Association's 2009 Fresh Summit International Convention and Exposition in Anaheim, Calif., next month, SN is pleased to present this special supplement highlighting current trends in produce retailing.
The recession has made 2009 a challenging year for retailers. Shoppers may be dining out less and eating at home more often, but even at their local supermarket, many are cutting back on their spending.
As a result, effective marketing programs are more important than ever. In this section, we begin with a look at the progress of a new partnership between a local Community Supported Agriculture program and Dorothy Lane Market, which has been generating a very positive buzz at the upscale three-unit chain. We've also got a roundup of recent promotions geared toward encouraging kids to eat more produce, an examination of the growing popularity of in-season produce, and a profile of an independent IGA retailer that boosted produce sales by expanding its fresh-cut program.
Be on the lookout for additional produce coverage, and additional coverage of the PMA show. On Oct. 5, SN's Fresh Market section will feature in-depth interviews with PMA leaders and seminar presenters, discussing trends and issues currently shaping the future of the produce business. For the first time this year, SN will also be blogging live from the Fresh Summit show Oct. 2-5, at total-access.supermarketnews.com. And, our Oct. 19 issue will include news and analysis of presentations, interviews and special events at the produce industry's leading annual convention.