Veggie burgers have never shared the same reputation for flavor and satiety as their meaty opposites. The grainy, puck-shaped patties often fell short on a number of qualities which, in turn, smothered sales. For many years, the category survived on regular purchases by vegetarians and vegans. Today a whole new class of consumers is flipping over veggie burgers as demand stretches beyond the simple desire to avoid meat. Sales of frozen meat-free burgers in the conventional channel are ...

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