MISSISSAUGA, Ontario — Sobeys has launched a new discount format with the opening of eight FreshCo. discount stores here and in Brampton, Ontario. The stores cater to the varying multicultural demographics of the communities they serve and offer fresh products at discounted prices. “We took the opportunity to step back,” said Bill McEwan, president and chief executive officer of Sobeys. “And rather than to continue to modify our Price Chopper discount concept ‘as is’ incrementally, to step ...

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