With steady sales year after year, the ubiquitous apple could be considered the low-hanging fruit of the produce department. Fill up a bin, throw up a sign, and watch them sell. But with so many varieties available, from the well-known Gala to exotic choices like the Orleans Reinette, maximizing sales can prove challenging. Is it best to offer dozens of varieties or only a select few? What’s the best way to nudge shoppers towards higher-ring options? And all the while, how do you keep ...

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