WHAT: Inside the Minds of Retailers and Consumers: Perceptions of Organics and Food Safety WHEN: Sunday, Oct. 14, 9:15-10:45 a.m. WHERE: Room 371 Many supermarket executives believe consumers are confused about organics, and that the quality and taste of produce is most important to shoppers, but consumers say they are aware of the benefits of eating organic produce and are actually more concerned about how their produce is grown than quality and taste. These were the top-line results of ...

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