Presenters and panelists at this year’s United Fresh Produce Show in Dallas dared to interpret the complex web of consumer desire. It turns out, produce shoppers are sometimes just looking for a friendly face. On one panel, several produce managers mentioned they go out of their way to get to know their customers and make them feel comfortable in their stores. “Let them know that you’re there for them. I want them to know I am their produce manager,” said ...

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