A produce consultant advises retailers to create a “department within the department” to showcase new or unusual items.
Cotton Candy Grapes, seedless green grapes bred to taste like the carnival treat, sparked strong consumer interest at retailers that were able to stock them this summer. “They turned out to be a great item for us,” said Tom Murray, vice president of produce at Wellesley Hills, Mass.-based Roche Bros. Supermarkets. While introducing new produce varieties can boost the department’s image, such items must be merchandised and marketed well to entice consumers, said ...
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