All heirloom varieties aren’t created equal. Varieties aren’t all inherently good tasting, so retailers should be sure to offer only the best tasting. Gray said customers expect great flavor from heirloom products. Kneeland described the flavor of the heirloom items he’s encountered as “outstanding,” and said 99% of the time the heirloom flavor profile will exceed any commercial fruit or vegetable. While heirloom is traditionally associated with ...

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