Produce Purchase Patterns
The PMA study does offer valuable insight into shoppers’ purchase patterns. Twenty percent of shoppers surveyed online claimed that on-pack information about preparation would entice them to try unfamiliar foods. Twenty-five percent said they value the presence of nutritional information on packaging. And 21% rated label size — small enough to enable visibility of the produce — as extremely important. Pictured: Today’s produce labels explain terms and ...
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