MARKETING SEGMENT SHOW FLOOR LEARNING CENTERS
On the show floor this year, there will be four separate learning centers devoted to each market segment, according to United Fresh. Each learning center will feature daily programming, interactive discussions and targeted education, customized to meet the needs of each market segment:
RETAIL-FOODSERVICE LEARNING CENTER
- The Future of Locally Grown: Retail Roundtable Discussion
- Regulatory Pressure on Restaurants: The Impact on Produce
- Excellence in Foodservice: Award-Winning Chefs Roundtable
- Consumer Trends, Price Deflation and the Impact at Retail
WHOLESALER-DISTRIBUTOR LEARNING CENTER
- Facility Design to Save Energy and Costs
- Federal Nutrition Programs to Drive Profits
- PACA and Produce Inspection: USDA Update
- The Local Trend: Driving Sales Through Sharing the Produce Story
FRESH-CUT PROCESSOR LEARNING CENTER
- Telling the Positive Story of Fresh-Cut
- Product Launches: Success and In-Store Execution
- Best Practices in Fresh-Cut Sustainability
- Micro-Testing in Fresh-Cut Operations
GROWER-SHIPPER LEARNING CENTER
- Making Sense of On-Farm Sustainability
- Building More Effective Retail Relationships
- Managing Labor Issues in Good Times and Crisis
- Know Your Farmer: Your Story Even When You're Not Local
FOOD SAFETY DEMO CENTER
This new area of the United Fresh show floor will include food safety-focused exhibits from major universities, research institutions and government food safety agencies, as well as United Fresh's annual research poster session. The center will also host educational programs on food safety that all show-floor visitors can attend.
TRACEABILITY & LOGISTICS DEMO CENTER
Launched in 2009, the Traceability & Logistics Demo Center is a separate area of the show floor, specifically dedicated to supply chain logistics, transportation and traceability. The center will feature a prominent display by GS1, the standard-settings agency that is heavily involved with the Produce Traceability Initiative, as well as roundtable discussions with retailers and suppliers.