Most retailers receive produce by truck, but Whole Foods Market can now receive it by elevator. The greenhouse that sits on the top of Whole Foods’ Brooklyn, N.Y., store recently started harvesting from its crop of lettuces, leafy greens, herbs and seven types of tomatoes. This is the second rooftop hydroponic farm run by Brooklyn-based Gotham Greens, and the grower’s first to be built on top of a retailer. Gotham Greens leases the space from Whole Foods. “The industry ...

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