Things are looking up for consumers, as financial health concerns continue to abate. IRI’s MarketPulse survey findings released last week indicate that fewer Americans are cutting back on nonessential items (51% in Q2 2014 vs. 60% in Q2 2011) and trying new brands priced below their regular brands (39% vs. 46% in Q2 2011), compared with three years ago. Indeed, Americans are wielding shopping carts with newfound confidence, but pragmatism remains the name of the game, explained Susan ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.