This Chairmans Reservesection offers the latest meat industry news and insights for retail executives, including consumer trends, in-store promotions, meat department profiles and food safety initiatives.

The meat section is exclusively sponsored by Chairman’s Reserve®

WTO rejects final U.S. appeal on COOL


Chaimans Reserve

Continual brand support
Continual brand support


Build sales premium beef category
Build sales in your premium beef category


Gain loyalty of  beef lovers
Gain loyalty of beef lovers


Less than 25% of all USDA Choice beef meets the strict grading of marbling, maturity and muscle texture to be “reserved”. It’s these standards that ensure the quality of the Chairman's Reserve brand. Get consumers talking and realize increased profits in your branded meat sales.

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