Discount grocer is set to release private-label brand in Q3 and might buy some shuttered 99 Cents Only locations

The grocer faces growing competition in the private label discount product grocery market from competitors

The new line challenges the fast-growing Smart Way private label brand launched by Kroger in 2022

Products include compostable straws and liquid foaming hand soap

The new private label is an extension of Our Family, SpartanNash’s flagship brand

The new brand has some 400 items, starting at less than $1 and with most items under $10

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