What trends are emerging in shopper marketing and how can they be used to leverage sales?
With retailers experiencing declining trip frequency and shrinking basket sizes, it’s becoming more critical to capture smaller basket trips. Here’s where shopper marketing needs to work harder for the retailer, building solutions that connect these shopper trips to relevant consumption occasions. The just-in-time meal, for instance, is a great example. Shopper marketing can help retailers drive traffic to the store and then up-sell the value bundle once the shopper is engaged.