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SymphonyIRI Reports

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  • Feb. 29, 2012
    Article

    CPG Year in Review: The Search for Footing in an Evolving Marketplace Review

    These days, trying to survive and thrive in the world of CPG feels a bit like playing a part in the tale of David and Goliath....More
  • Jan. 27, 2012
    Article

    Merchandising Trends: Driving Consumption Through Shopper Marketing

    SymphonyIRI's Times & Trends highlights new developments and critical events across all major CPG categories and channels, providing powerful benchmarking data to help guide your strategic decisions....More
  • Dec. 9, 2011
    Article

    The CPG Basket: Fostering Growth in a Time of Conservation

    It is a time of conservation. The country has weathered The Great Recession and many months of adverse economic conditions. For many, getting by has meant embracing frugal and well-thought-out purchase strategies....More
  • Nov. 8, 2011
    article
    Supermarket News

    The Downturn Shopper: Buckled in for a Wild and Crazy Ride

    This SymphonyIRI's Times & Trends Special Report begins to unravel the mystery of “The Downturn Shopper” and provides detailed insights into consumer sentiment regarding the evolving economic landscape and personal wealth, as well as attitudes and behaviors that are serving as the safety belt that will ensure maximum safety for the duration of the rollercoaster ride....More
  • Sep. 29, 2011
    article
    Supermarket News

    Private Label: Brand Positioning in the New World Order

    SymphonyIRI's Times & Trends report this month explores current and emerging trends around private label, as well as national brand efforts to protect and grow their position in the CPG marketplace....More
  • Sep. 1, 2011
    article
    Supermarket News

    Brand Loyalty: Make Brands 'Essential'

    SymphonyIRI’s August 2011 edition of Times & Trends looks at brand loyalty trends and details opportunities to ensure that key categories and brands remain on the “essentials” list, make it into the shopping cart, and translate to sales and share growth....More
  • Aug. 2, 2011
    article
    Supermarket News

    Channel Migration: A Quest for Affordability

    SymphonyIRI's July 11 edition of Times & Trends examines CPG manufacturer and retailer opportunities and risks in a new era of CPG, and explores what the future holds as new formats and new media evolve and gain traction across a rapidly changing consumer marketplace....More
  • Jun. 28, 2011
    article
    Supermarket News

    The Ripple Effect: High Gas Prices Bring Pain Beyond the Pump

    SymphonyIRI's Times & Trends highlights new developments and critical events across all major CPG categories and channels, providing powerful benchmarking data to help guide your strategic decisions...More
  • Jun. 13, 2011
    article
    Supermarket News

    Men are from Mars, Women are from Venus…or Maybe Not?

    SymphonyIRI has researched the increasingly important male shopper and found that while there are several similarities with female shopper behavior, there are also several important distinct differences....More
  • Mar. 30, 2011
    article
    Supermarket News

    New Product Pacesetters: Carving Out Growth in a Down Economy

    SymphonyIRI's March 2011 Times & Trends report reveals the most successful CPG product launches of 2010...More
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