CHICAGO — Shoppers are making more trips to supercenters and dollar stores and cutting back on their supermarket visits, according to the latest Times & Trends report from Information Resources Inc. here. The report, “Channel Migration 2008,” showed that supercenters enjoyed a 5.5% gain in average purchase occasions per household for the 12-mointh period that ended June 15, followed closely by dollar stores, which saw a 4% increase in visits. Supermarkets visits declined 2%. The numbers were also reflected in CPG dollar share, which was up 1.4 points at supercenters, to 15.1% of CPG share, vs. a decline of 0.2 points, to 55.2% of share, at supermarkets. Supercenters saw gains among all consumer segments measured, while supermarkets saw gains only among Hispanics. For more on this report, go to supermarketnews.com/trends.

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