Supermarkets Refine Positioning in 2011
By MARK HAMSTRA Many supermarket companies seemed to focus on fine-tuning their pricing and positioning in 2011 amid a lingering economic downturn, and some experimented with new value propositions in the form of more personalized offers and loyalty programs. Salisbury, N.C.-based Food Lion was among those chains that made a significant investment in its position, rolling out what it called a “rebranding” of the banner in ...
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