AMSTERDAM — Ahold here said it has changed its advertising tactic in its Stop & Shop/Giant-Landover segment to a compare-and-save approach rather than simply contrasting new lower prices with older, higher ones.
The change came in response to “the turbulent economic environment and its impact on consumer and competitor behavior,” John Rishton, chief executive officer, said. “We are still not where we need to be in terms of price perception, and we need to continue to drive that message, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Click here to read the FAQ page if you have any questions (opens in a new window)
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.
Already registered? Log In