WASHINGTON — Nearly two years of price investments through the Value Improvement Program has provided a foundation upon which Ahold is building “powerful consumer brands” for its Giant-Landover and Stop & Shop divisions. In presentations attended by SN here last week, Ahold officials provided a glimpse into the effort, promising “great food” and “engaging shopping experiences” along with low prices and reliability at its largest U.S. banners. The presentation came on the heels of ...
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