Strategic Growth Plan
In all of those cases, Schlicker said Ahold took advantage of its lead time to assess its strengths and vulnerabilities, and develop specific strategies and tactics necessary to be effective in each case. Those plans are subject to approval for financial return and operate within Ahold’s “Reshaping Retail” framework, a companywide strategic growth plan that seeks to improve shopper loyalty, broaden offerings and expand geographic reach, supported by cost reduction and ...
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