BOISE, Idaho -- Albertsons LLC here has discontinued use of its Preferred Savings Card at the 46 stores in its Rocky Mountain region, Christine Wilcox, a spokeswoman for the chain, told SN. “Since acquiring the stores last June, we have evaluated all of our previous marketing efforts and concluded that discontinuing the Preferred Savings Card would help differentiate our stores from the competition,” Wilcox said. “Shoppers like getting card savings without having to use the card.” Both ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.