O'FALLON, Mo. — Seeking to boost traffic among a shopper base troubled by rising food prices, Aldi has launched a first-of-its-kind program to lower its everyday prices on more than 100 of its top-selling items at 60 stores serviced by its O'Fallon division here. The nine-week pilot program, which kicked off Feb. 10, may eventually be replicated in additional markets, an Aldi official told SN. “With inflation strong and a lot of prices going up in the grocery industry, we feel the timing ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.