A&P Forms Partnership With BrightFarms

MONTVALE, N.J. — BrightFarms and A&P here are expected this week to announce an exclusive partnership allowing A&P to be the exclusive recipient of produce grown at BrightFarms' new rooftop garden in the New York City borough of Brooklyn.

The Brooklyn facility will be a state-of-the-art hydroponic greenhouse, on 100,000 square feet of rooftop space. BrightFarms said it will be the world’s largest rooftop garden and establish “a new national model for urban agriculture.”

The deal will allow customers to purchase local lettuce, tomato and herb varieties at their neighborhood A&P, The Food Emporium, Pathmark or Waldbaum’s in the New York metropolitan area.

Up on the Roof: SN Newsfeature on Urban Agriculture

“Partnering with BrightFarms is a phenomenal opportunity to provide our customers with the freshest, local, and most sustainable produce in the supermarket aisle,” Sam Martin, president and chief executive officer of A&P, said in a statement. “We are committed to being the number one food and drug store in the neighborhoods we serve, and this partnership gets us one step closer to achieving that goal.”

Discuss this Article 5

Anonymous (not verified)
on Jun 18, 2012

Well, you knew this was coming because of the Haub Family connection... hopefully it's a win-win all around, including the consumers!

Anonymous (not verified)
on Jun 18, 2012

How about servicing the questionable Philly area footprint, if A&P really wants to remain in the Delaware Valley??

Anonymous (not verified)
on Jun 19, 2012

Produce managers of both the Superfresh and Pathmark banners in Philadelphia region are receiving product which is NOT up to quality standards ...WHY???

Anonymous (not verified)
on Jun 24, 2012

Its all store in all areas - why? C & S!!!!!

Anne E Bingham (not verified)
on Jun 21, 2012

Hydroponic may be easier but not a good substitute for BioDynamic Organic food, since there is not enough nutrition and the food grown in this way. Do a slide cross section of lettuce grown: a) with BD preparations and compost, b) regular organically grown and c) grown in water only. Hydroponic is missing in vital nutrients.

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