MONTVALE, N.J. — A&P here has scrapped its "Lower Price Project" program, saying the effort to introduce everyday low prices at its A&P, Waldbaums and SuperFresh stores failed to catch on with consumers and subsequently hurt profits. A&P launched the "Price Project" in March of 2010, lowering everyday prices on some 10,000 items in the store in place of previously offered discounts and coupons. It supported the effort with an advertising campaign starring television host Kelly ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.