With more sophisticated surfers, more powerful tools and sharper competition, winning in the virtual world is more important than ever
The online grocery shopping revolution hasn't unfolded exactly as it was imagined a decade ago, but its underlying promise still holds true. The Web means business. Web traffic has continued to flourish through broadband adoption, the growth of social-networking sites and a new push from mobile devices. As surfers have become more sophisticated, grocery stores have had to become savvier about their websites as a virtual home for their brands. Increasingly, they are using the Web to market ...
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