ARLINGTON, Va. — Food Marketing Institute said Wednesday that it has named Mark Baum senior vice president of industry relations and chief collaboration officer.

In this newly designed function, Baum will work with chief executive officers at retailer, supplier, manufacturer and service provider companies “to help raise the bar on industry collaboration at all points of the food retail chain,” FMI said.

Mark BaumBaum, an industry veteran with more than 25 years of experience, was the president and CEO of the Association of Sales and Marketing Companies (ASMC) and, after leading the merger between ASMC and the Grocery Manufacturers Association, was executive vice president of GMA. Later, he was a partner and managing director of the CPG/Retail Practice at Diamond Management & Technology Consultants.

Most recently, Baum was the managing partner of MARCAT Group, a consulting firm specializing in business, market and customer development.

“Each link in the food chain acknowledges the need for more effective collaboration among all industry participants to minimize replication of efforts, maximize efficiencies and provide American consumers with desired products in a more cost-effective and efficient manner,” said FMI President and CEO Leslie G. Sarasin in a statement.


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“Mark’s intricate knowledge and working relationships in every aspect of the food industry uniquely qualify him to help industry leaders recognize areas of overlap, common interest and potential for improved efforts to create a more efficient supply chain and improved consumer shopping experience. Couple all that with his winsome ability to strategically develop practical plans, and the addition of Mark to FMI’s leadership team magnifies our ability to help the industry make the crucial move from recognition of challenges to implementation of solutions.”

FMI said leading retailer and supplier collaboration is a key component of FMI’s new strategic plan. A first step of this component’s implementation will be to establish a broad-based retailer and supplier forum that will seek to create tighter industry connections to unify efforts and outcomes on topics of common interest.

Baum begins his new FMI position on July 31.

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