SPRINGFIELD, Mass. — Big Y Foods' introduction last week of a paid membership rewards card could capture the attention of retailers that have long considered — but until now resisted — launching similar loyalty efforts of their own, observers said. Big Y acknowledged its new Silver Savings Club — which it said would offer members bigger savings on food purchases as well as additional rewards from its Express Rewards silver coin program for an annual fee of $20 ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.