Bloom Debuts New Ad Campaign

CHARLOTTE, N.C. -- Food Lion‘s Bloom chain will introduce itself to shoppers in the Washington, D.C., market with a television ad campaign recalling “The Partridge Family,” reports said. According to AdWeek, 30-second commercial spots feature customers and shoppers dancing to an updated version of “The Partridge Family” theme, “C‘mon Get Happy.” The ads, set to break next week, target upscale households and women and are designed to introduce the Bloom concept to the market. Food Lion, Salisbury, N.C., has converted 40 former Food Lion stores to the new banner.